Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act

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Consumers are dining out less, pantry staples are back in demand, and Campbell’s is riding the trend. We dug into their latest earnings—and found insights
Built in partnership with Egon Zehnder, the new $700 tier targets senior leaders with curated insights, decision-making tools, and peer-driven experiences—intro pricing set at $450
With over 79 million paid members and 92.7% renewal in the U.S. and Canada, Costco’s recurring membership model remains a key growth and margin driver.
With 4,000+ paid Agentforce customers and surging Data Cloud demand, Salesforce posts $9.83B in Q1 revenue and acquires Informatica to strengthen its AI data stack.

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B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses
Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet
Mark Roth of Cobalt Law provides the latest updates on the FTC’s stalled Negative Option Rulemaking and California’s evolving AB 2863 legislation.
Learn how subscription businesses are cutting payment costs through analytics, downgrade reduction, ACH incentives, and smarter routing.
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.

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Antenna’s Premium SVOD 2024 Year in Review reveals a maturing streaming landscape with double-digit subscription growth, lower churn, and rising adoption of ad-supported plans.
Paavana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Plex will raise prices for its monthly, annual, and lifetime Plex Pass subscriptions and introduce a new Remote Watch Pass tier.
The FTC has filed a complaint against Adobe and its executives for hiding early termination fees and making it difficult for consumers to cancel their
The metered paywall aims to convert frequent readers into paying subscribers as part of CEO Mark Thompson’s broader strategy to boost profitability.

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