The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.

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USA TODAY Co. said its early-2025 value-first, digital-only subscription pivot drove record Q4 ARPU and contributed to a second straight quarter of sequential digital-only subscription
For some customer groups, a 30-day penalty-free exit window turns the change into a time-bound churn and save moment.
Q4 subscription and support revenue rose 13% year over year to $10.7B as Salesforce initiated FY2027 guidance and reported Agentforce ARR of $800M, up 169%
Changes generally take effect at renewal (and on new purchases after Feb. 24), keep promotional rates intact during the promo term, and underscore how billing

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New Antenna data shows strong early adoption for ESPN and FOX’s direct-to-consumer sports services and insights into how sports content drives acquisition and retention across
Former subscribers now drive nearly 1 in 4 new sign-ups, while rising pause behavior and “micro-subscriptions” underscore a more intentional, lifecycle-driven market.
Refunds to more than 1.2 million consumers are going out now—an execution milestone that underscores ongoing FTC scrutiny of negative option, “free gift,” and continuity-plan
No intro discounts or step-ups: Reuters sets consistent pricing strategy as it scales subscriptions across UAE, Qatar, Puerto Rico, and more
Annual subscription revenue rises 11% while editorial revenue declines, showing Getty’s continued shift toward predictable recurring revenue.

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