The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.

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Netflix’s latest shareholder letter ties growth to a clear three-lever formula: membership scale, pricing, and a fast-expanding ad business.
New $199 annual plan adds access for up to four people, plus a keepsake coffee-table book and tote for the primary account holder.
OpenAI’s $8/month Go tier expands globally as it prepares U.S. ad tests in ChatGPT.
From AI-native checkout and benefit-aware eligibility to modular “platform bundles,” NRF revealed the next operational battleground for recurring revenue teams.

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The network expands its targeted-streaming strategy with a niche SVOD built on 2,500+ hours of unscripted content and a revival of Bridezillas.
Refunds to more than 1.2 million consumers are going out now—an execution milestone that underscores ongoing FTC scrutiny of negative option, “free gift,” and continuity-plan
A new market divide is emerging in 2025: vendors are collapsing fragmented tools into unified revenue platforms, while operators diversify through distribution, product expansion, and
YouTube’s move marks a historic shift in sports subscriptions. Yet higher costs for existing customers highlight the risk of innovation that undermines loyalty.
Annual subscription revenues fell to $777 million, driven by declines in digital and workshop subscriptions, while clinical revenues surged 164.1%.

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