May 17, 2009

In a discussion over at LinkedIn’s Circulation Network Group, a networking group of mainly print publication circulation marketers, the question came up, “What are your conversion rates for trial issues marketed online?” Print newspapers, newsletters and magazines all now fairly routinely offer a trial print subscription online. However, most don’t require a credit card number for a trial — instead they rely on heavy follow-up marketing to close the deal and “convert” the trial to a…