October 31, 2009

Data from Shawn Collins 2009 AffStat Affiliate Marketing Study (available as a free 40 page report here) shows most affiliates don’t care about your super-duper-365-day-cookie. They know cookies get wiped or overwritten. 55% are fine with a 30-day cookie or less. The vast majority of the remainder are cool with a 90-day cookie. So what do affiliates really want? direct deposit – 62% of them really want it, not a check please! landing pages that convert better, 80% watch…