Classmates Launches New Email Newsletter for More Prospect Touches With Less Annoyance
Sophisticated online subscription marketers, Classmates has an ongoing series of emails that go out its membership offer abandoners — visitors who got part-way through the steps of signing up for a membership but abandoned when asked for a credit card number. (Note: our Insider’s Marketing Samples Library has several examples of email series sent to abandons by various subscription site marketers.) Classmates sends its emails several times a week — up to months after a consumer has…
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