How a B2B Info Services Provider Turns $300 Online Subscribers to $60,000 Corporate Accounts
See how RISI grew from B2B trade publishing roots into the leading information services company for the pulp and paper industry. Insider spoke with Matt Graves, SVP Pulp & Paper Division, and Thom Smith, Director of Marketing, to learn how the company combines direct marketing with a corporate sales force to step up customers from $300-$400 online news subscriptions to $50,000+ corporate site licenses for a portfolio of services
