Insight to drive subscription growth

Join

March 22, 2011

Case Study Lesson: Finding Internal “Champions” for Site License Sales

Business Services, Subscriber Only /

If you’re selling site licenses for your online subscriptions, your best marketing person probably isn’t on your team – it’s someone within the organizations you’re targeting.That’s one of the big lessons from this week’s exclusive Subscription Site Insider Case Study on BuildingGreen.com, which offers a suite of subscription products for architects and designers in the sustainable building industry. BuildingGreen President Nadav Malin told us that site licenses account for 30% of the company’s subscription revenues, with…

Case Study Lesson: Finding Internal “Champions” for Site License Sales Read More »

How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work

Case Studies, Subscriber Only /

Insider’s exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a “champion” within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues

How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work Read More »

Convert. Retain. Grow.

Useful Links

Policies & Terms

Get In Touch

Facebook-f Linkedin-in Twitter

©2025 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.