April 11, 2011

For this week’s Subscription Site Insider Case Study, we spoke with Cory Whitehead, Director of Brand and Digital Marketing for Christianity Today. The 55-year-old nonprofit publisher launched its first paywall site in 1999, and now operates eight paid content sites that generate 40% of total company revenues. Whitehead described how they create sites to target niche roles within the church, and how they’re balancing subscription sales, paid downloads, and advertising. One of the biggest lessons learned was…