April 25, 2011

This week’s exclusive Case Study at our sister site Subscription Site Indier goes behind-the-scenes at Beer Business Daily, a paid email newsletter that’s bought by a whopping 70% execs in its niche market. Here’s our #1 lesson learned: Founder Harry Schuhmacher grows profits by launching paid sister newsletters which he markets to his current customer and prospect base. For example, he launched a very successful paid newsletter just for the craft beer industry. Key: He picked the…