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April 26, 2011

What Subscription Marketers Can Learn from Netflix’s Homepage Evolution

Subscriber Acquisition, Subscriber Only /

Poynter Institute just published a fun memory-lane article on homepages of yore — or more specifically 1994. It made me remember the old Netflix homepage style, back when a million paying subscribers was an aggressive dream, let alone today’s 23.6 million.As seen via the Internet Wayback machine, in January 1999 Netflix’s home looked a lot like an ecommerce site homepage now, with lots of headlines and images plugging various movies on offer. Most paywall news and…

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Credit Card Data May Have Been Stolen in PlayStation Network Hack

Subscriber Only /

Ugh. Another big security breach that could have repercussions for membership and paywall sites. Sony said yesterday that its PlayStation Network had been hacked, exposing 70 million users’ personal information, such as name, address, email address and birth date. The company also said that hackers “may” have gotten the credit card numbers subscribers used for the Playstation acounts — but they can’t be sure. If card data *has* been exposed, there could be large-scale account cancellations…

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