Case Study Lesson: B2B Paid Content Site Tests Conferences vs Cruises
Subscription Site Insider’s newest exclusive Case Study goes behind-the-scene at Freelance Success, a paid community site for nonfiction writers that’s been going strong since 1996. Here’s our #1 lesson learned:Publisher Jennie Phipps tried to create supplemental revenue stream by launching a real-world conference. Tickets sold out and members loved it. But, managing an event was so much work for a one-woman shop that, she wasn’t very excited about repeating it the next year.So, she decided…
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