Case Study Lesson: Using Overlays to Increase Free Registrations, Paid Subscriptions
Our newest, exclusive Subscription Site Insider Case Study reveals how Dow Jones Local Media Group uses overlays to turn newspaper visitors into paying online subscribers. Although 99% of online dating sites use overlays to garner more email opt-ins and free registered users, it’s not a tactic we see used very often by mainstream subscription publishers. So we were thrilled when Insider Member Kurt Lozier, SVP Dow Jones Local Media, offered to share his early-stage test results…
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