What’s The Benefit of A Facebook App For a Paywall Site?
Don’t forget about user engagement. That’s the basic lesson of the Facebook app WSJ Social that The Wall Street Journal has just unveiled. If your business Model is a paywall site, your general approach is drive as much traffic as possible to the site and begin the conversion process – through free emails, trials, etc. The WSJ move is reminding us that engagement is important too, even if it takes place off the main site. But will…
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