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November 6, 2011

New Hulu Competitor Launches: Using Amazon.com as Paid Content Back-end

Entertainment and Streaming, Subscriber Only /

TumTiki, self-described as the “biggest collection of TV movies & more on the web” launched this morning. The site looks like a Hulu.com copycat, thumbnails of TV shows and movies you can click to play. Many are free, which the corporate owner, telecom giant Frontier Communications, hopes will drive traffic and ad revenue. Visitors can also pay to rent or buy recent movies such as 2011’s ‘The Adjustment Bureau’. The main difference vs Hulu is that…

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British Online Men’s Mag Blokely Launches Paywall; Oddly Offers Weekly Memberships

Industry Announcements, Subscriber Only /

Blokely, a UK-based “cracking good read” for men, has launched a paywall in front of about 90% of its content. (There’s still a regular free story for men who are “afraid of commitment”.) In an unusual spin on typical membership site offers, Blokely offers weekly auto-renew subscriptions as one of its options. We predict this will be a nightmare for the payments processing department. The offer is strongly positioned as £2.50 pounds per week vs £3.95…

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Google+ Launches Brand Pages: Yet Another Social Media Page for Your Subscription Marketing Team to Handle

Subscriber Only /

Today Google+, which initially had been for individuals only, launched brand page functionality. Much like your brand’s Facebook page and LinkedIn page, you can post logos, company news, videos, and links. Several media brands posted pages immediately, including Anderson Cooper 360, Special Report with Brett Baier, and The Muppets. Is creating and maintaining a branded Google+ page for your subscription site worth the extra work? Possibly. We strongly suspect you’ll get an SEO advantage (but so will…

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