Frosty Revenues? Try Bundling Up Your Subscriptions Like This Finnish Paper Did
Bundled subscriptions seem to be a trending topic of discussion lately, even though there are not that many domestic publications using them. But Finnish paper Helsingen Sanomat’s long-standing bundled offer can provide some interesting insights. In 2006, Helsingen Sanomat decided to offer a “Combo” subscription package that bundled access to both print and digital versions of the paper, according to Poynter’s Rick Edmonds. They’ve seen some success with this strategy, with bundled subscriptions accounting for a…
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