Day: January 19, 2012

Apple’s New iBook Format Aims For Schools But Appeals To Many

Business Media and Publishing, Subscriber Only, Technology / Minal Bopaiah

Back when the most basic Kindle cost more than $300, I got one (largely thanks to my mom watching Oprah rave about it). Back then, I said it’s a nice way to read fiction, but cumbersome for anyone who likes to underline passages, write in margins, and then refer to those markings later on – i.e., anyone that writes nonfiction. What it would be GREAT for is high school and college students who read a…

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ShirleyMacLaine.com Creates a Powerful Community Around a Celebrity Thought-Leader

Case Studies, Subscriber Only / Subscription Insider

Authors and thought-leaders are well-suited for creating niche communities around their area of interest. In this Case Study, learn how ShirleyMacLaine.com has maintained an active community interested in New Age topics for more than 12 years through paid memberships. Please note, this is not a celebrity fan site, but a membership community centered around a thought-leader and best-selling author’s ideas and interests.

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RFID Journal Makes 7 Figures By Mixing Paid Subscriptions, Live Events and Advertising

Business Media and Publishing, Business Strategy, Case Studies, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only / Subscription Insider

In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal’s ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers.

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January 19, 2012

Apple’s New iBook Format Aims For Schools But Appeals To Many

ShirleyMacLaine.com Creates a Powerful Community Around a Celebrity Thought-Leader

RFID Journal Makes 7 Figures By Mixing Paid Subscriptions, Live Events and Advertising

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