February 6, 2012

We often feature ideas that are working in the subscription industry, but today I thought we could pause to consider two ideas that are likely to fail.The first is the move from Merriam-Webster to implement a Freemium Model, making it possible for you to find a definition of “trilobite” but not “poaceae.” When you look up the latter, it takes you to a conversion page with a free 14-day offer and then a monthly subscription…