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March 8, 2012

Offline Membership Events Fuel Online Subscription Site

Subscriber Acquisition, Subscriber Only /

The theme this week seems to be how to market real-world skills and events in a virtual environment. Just yesterday, we posted a case study on how one man translated his new business generation skills to create an online sales funnel with a subscription revenue base. And today we’d like to introduce you to Andrew Krauss of Inventor’s Alliance (IA), who’s been able to create and sell an online newsletter to inventors that are members…

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AgencyFinder Turns the B2B Industry Directory Model Into A Highly Profitable Subscription Business

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, Product Development, Subscriber Only /

Matchmaking sites for consumers are a growing multi-billion dollar industry — but B2B trade directories have had a much harder time profiting online, particularly because they must compete with Google for ad budgets. But AgencyFinder, a matchmaking site for ad agencies and their would-be clients, has a clever, profitable business model that beats the odds. Find out the details in our exclusive Case Study.

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