NY Times Subscription Model Hailed A Success: Fact or PR?
Surprise, surprise, the New York Times paywall works! Or so the pundits say. On the second anniversary of the paywall’s implementation, NYT boasts 390,000 digital subscribers, 30% higher than their internal benchmark, and Ken Doctor estimates that brings in $86 million in revenue for the Gray Lady. However, that 390,000 number seems a bit inflated, with NYT giving print subscribers access to digital content for free. Management seems particularly gleeful that the paywall has increased home-delivery rates,…
NY Times Subscription Model Hailed A Success: Fact or PR? Read More »
