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April 5, 2012

Can Next Issue Increase Digital Magazine Subscriptions?

Subscriber Only, Subscription Apps /

You may have heard the buzz. Looks like five of the major publishing houses for print magazines (Conde Nast, Meredith, Hearst, News Corp., and Time) have teamed up to create Next Issue Media, an independent venture with a eponymous app for viewing digital magazines on tablets. (Scroll down for a video introduction to the service.)Next Issue seems to be answering a need with some good business sense. Americans apparently love e-reading, and are especially eager…

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IdentityForce Sells 1 Million Subscriptions across B2C and 4 Different B2B Niches

Case Studies, Subscriber Only /

When providing data monitoring and concierge services online, it’s easy to stick to one niche market. But IdentityForce has been able to sell one million subscriptions to both B2C and B2B audiences, with 40 groups accounting for half of their subscribers. CEO Steve Bearak spoke to us about how the company generates and closes group sales, as well as how it optimized its conversion pages for trial offers. Plenty of actual data in this case study, including affiliate commission fees and conversion percentages when partnering with other sites. Also, great Web design tips to optimize your conversion pages!

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