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April 26, 2012

Top 15 Lessons From Subscription Site Insider’s Summit in SF

Subscriber Only /

For those of you who missed it, our Subscription Site Summit in San Francisco was a smashing success, with two days full of practical tips and inspired business advice. I’ll be writing a more in-depth summary next week, but for now, here are the top 15 takeaways from our guest speakers: The paid content business is a $15 billion a year industry — Anne Holland, Subscription Site Insider “Faked” overlays can convert more than traditional landing pages…

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Overlays Make a Great Entrance But Controversial Exit For Subscription Site Conversion

Subscriber Acquisition, Subscriber Only /

As LoopNet’s VP of Marketing Mike Manning showed the audience at our Subscription Site Summit this past week, a “faked” (HTML) overlay on a landing page can increase conversions significantly for a site.But in this week’s Case Study on our sister site, Subscription Site Insider, Mike Zenga of SportsBettingProfessor.com shares with readers his experience with overlays. Zenga originally had the site coded to offer an “exit” overlay when people were looking to abandon the site.…

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