SportsBettingProfessor.com Wins With Affiliate Marketing and Low-Ball Pricing

Case Studies, Consumer Media and Publishing, Subscriber Acquisition, Subscriber Only /

While there’s a clear niche for information on sports gambling, most PPC advertisers won’t open campaigns for them. Yet SportsBettingProfessor.com has been able to thrive, mainly through the use of affiliate marketing and low-ball pricing. Co-owner Mike Zenga spoke to us about how he pays his affiliates, the results of his pricing tests, his use of welcome videos and overlays, and why being different was more successful than copying other sites.

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