Day: May 17, 2012

Study Finds Paywall Resistance Decreasing, But Most Buyers Want ‘Freemium’ Model

Business Strategy, FInance, Subscriber Only / Minal Bopaiah

Good news for paywall and subscription site execs: audience resistance to paywalls seems to be decreasing! According to a recent study of digital media professionals by DigiCareers, 42% said that they would research pricing if they hit a paywall, while 52% said they would immediately leave the site. While that’s not the most desirable number, it’s definitely a sign that there’s a growing acceptance of paywalls and paid content, especially since only 25% of respondents said…

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Legal Update: How Data Collection Crackdowns Affect You

Business Operations, On-Demand Webinars, Regulation and Compliance, Subscriber Only / Lisa B. Dubrow, Esq.

Every successful subscription site is collecting information from its users-either for simple transactional reasons or marketing purposes. But the government is cracking down on sites that violate terms of use or simply fail to notify users about privacy policies. Listen to this one-hour Webinar with Attorney Lisa Dubrow to find out what the new FTC regulations are, why you shouldn’t say your site is “safe and secure,” and how to best inform users about any changes in your terms of use.

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May 17, 2012

Study Finds Paywall Resistance Decreasing, But Most Buyers Want ‘Freemium’ Model

Legal Update: How Data Collection Crackdowns Affect You

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