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June 14, 2012

ICANN’s Top Level Domain Sale Threatens Independent Online Content Publishers

News, Technology /

The Internet Corporation for Assigned Names and Numbers (ICANN), a U.S.-appointed company that decides which new top level domains (TLD) can be added to the web, announced recently that 1,700 new TLDs would be up for auction this year. (To learn the difference between URLs and TLDs, read the brief primer on URL shorteners on our sister site, Subscription Site Insider.) ICANN’s announcement means that large corporations like Amazon can own .book. While there is an…

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Best Practices for Subscription Site Trial Offers

Business Media and Publishing, Consumer Media and Publishing, Data and IoT, Learning and Training, Memberships, News, Newsletters, On-Demand Webinars, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Confused about how to set up a trial offer? Or unsure whether you’re “doing it right”? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!

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