July 5, 2012

Pulse v. Flipboard: Which is Better for Your Subscription Site?

The recent news of the Wall Street Journal’s (WSJ) deal with Pulse and The New York Times’ (NYT) arrangement with Flipboard gives paid content executives new options when considering how they should partner with third-party vendors and maximize profits.In case you missed it, here’s a quick summary of the deals: WSJ + Pulse: Pulse recently announced its “Premium Sources” feature, through which Pulse users can choose from three different subscription plans for the Wall Street Journal–…

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Event Programming Basics: From Market Research to Speaker Management

Live, offline events are often a lucrative revenue stream for subscription and membership sites. Download and print this handy step-by-step guide to help your event programmer pick and manage the kinds of speakers that sell lots of tickets and ensure your reputation for quality content. After all, every event puts your ability to sell tickets for your next event on the line. This guide also has great tips on how you can create an agenda that keeps people energetic and excited, how to make sure your speakers deliver great presentations, and lots of tips on writing marketing copy that sells!

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