FTC Cracks Down on ‘Up To’ Claims, Stating Most Customers Must Receive Maximum Benefit
The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase “up to” in claims about their products, many consumers are likely to believe that they will achieve the maximum “up to” results. The study describes how a group of consumers thought replacement home windows purporting to provide “up to 47%” savings in energy costs would provide that much for all or most buyers. The FTC has also been cracking down…
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