July 19, 2012

Piano Media Expands Into Poland With National Paywall System and SMS Billing

The most popular (and only?) national paywall system, Piano Media, launched in Poland this week, putting content from 42 websites behind the new paywall (including 10% of content from Forbes.pl). Piano Media is known for its previous success in non-English, single-language countries like Slovakia and Slovenia. The one-bill, one-login system will charge Polish readers $5.85 a month (19.90 Polish zlotys) or about $58 per year (199 zlotys). The company will have to work with some interesting national…

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Tips and Tricks to Amp Up Your Trial Offer Conversions

Take a deep dive into trial offers with this 30-minute video hosted by Insider Editor Minal Bopaiah. Discover how you can optimize your trial offer landing pages for different visitor traffic source, get people who abandoned your form to return, and optimize debit and prepaid card processing. You’ll also learn how to create guarantees that work and how to get more trial-takers to sign up for annual v. monthly plans. Plus, lots of screenshots and creative samples to inspire you!

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