No Revenue Decline in Decreasing Article Count on Metered Paywalls for News Sites
For general news sites (that do not have the luxury of a niche market), metered paywalls have been a winning formula — they allow news sites to compete with the free news market by offering 10-20 free-to-view articles a month while still creating a paywall for users who consistently value one site’s news coverage. In addition, metered paywalls allow news sites to maintain their broad brand awareness and collect ad revenue. Now Press+, the digital arm…
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