Paid Discovery Services Get Picky, Require Paid Content Sites to Improve Subjective Quality
I recently wrote about paid discovery sites that make it easier for paid content sites to promote their content on other sites. But this weekend, when I attended the Financial Publishers Roundtable in Austin, TX, there were rumors that one of the paid discovery providers, OutBrain, was going to ban all financial services publications. However, the truth is a bit more subtle. While OutBrain’s content guidelines state that the company reserves the right to block content from…