October 11, 2012

There’s a lot of talk about mobile these days, especially about optimizing your site for mobile usage (or creating a native app). As Subscription Site Central has cautioned before, you should examine your analytics before making any decision to optimize your site for mobile viewing. But even if you’ve decided that your site or publication doesn’t need a mobile presence, you should probably be optimizing your emails for mobile viewing. That’s because more and more Americans are viewing…