Case Study Lessons: Stanford Social Innovation Review Increases Revenues with New Subscription Plans & Pricing
As we discussed yesterday, revenues depend on optimizing both pricing and subscription sales. That’s why this week’s Case Study on Subscription Site Insider has such a valuable lesson for all subscription site execs. Stanford Social Innovation Review started out with two subscription plans: print-only and print+digital, both priced at $39.95. Then last year, the site decided to restructure its plan and increase its prices. So it created a digital-only plan for $39.95 and raised the print-only and…
