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January 3, 2013

Case Study Lessons: How to Convert Free Data into $12K/Year B2B Subscriptions

Business Services, News, Technology /

In the era of big data, sites that clean up and format some of that data have a distinct competitive edge — and a chance for impressive revenues. Just take a look at this week’s Case Study on Equilar Insight at Subscription Site Insider. Equilar Insight is able to provide benchmarking data for executive compensation for large corporations mainly by cleaning up, coding and formatting information published by the SEC and in other freely available financial…

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Equilar Insight Makes $20 Million with Group Subscriptions for Open-Access Data

Business Media and Publishing, Business Services, Business Strategy, Case Studies, Data and IoT, Invoiced Subscription, News, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Technology /

By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO David Chun spoke to us about how the site uses old-school B2B sales techniques to close deals, while investing heavily in technology to create online content that’s consistent and convenient. Plus, find out why Chun thinks usage, not renewal numbers, are the most important retention figures.

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