FTC Tightens Paid Search Rules, Includes Guidelines for New Technologies
Subscription sites may want to readjust their budgets for paid search soon. The Federal Trade Commission (FTC) just sent letters to the major search engines, warning them to distinguish between natural and paid search results more clearly. The crux of the letter requires search engines to “select hues of sufficient luminosity to account for varying monitor types, technology settings, and lighting conditions.” In short, the pale shading most often employed by search engines is considered insufficient for…
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