People Magazine Takes Subscription Bundling to the Next Level
Consumer magazines like People have been stalwarts in the print industry, only adopting digital editions recently, and mostly because of the tablet. And People was smart enough to price its digital and print editions equally, charging $112 for either or $132 for both. But now the most popular celebrity magazines (3.5 million paying subscribers) is adding a tiered subscription model. For the younger, more tech-savvy celebrity fans (who are also less likely to pay since they…
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