Are You Including Re-Upgrades in Your Customer Lifetime Value Estimates?
Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com and guest speaker on this week’s Webinar for Subscription Site Insider members. Usually, customer lifetime value for subscribers can simply be calculated as total all-time revenue/total all-time number of paid subscribers. But certain subscription sites, especially those that see subscribers cancel and then rejoin (e.g., dating and seasonal sites, like MLB.tv), may…
Are You Including Re-Upgrades in Your Customer Lifetime Value Estimates? Read More »
