September 25, 2013

I’ve written before about how smart subscription marketers will tie their year-end renewal efforts to a gift subscription offer. This technique does double duty by increasing both your retention and new subscriber acquisition rate. But year-end and holiday subscription marketing can go both ways, which means that renewal efforts for gift subscriptions can also include upsells for additional subscriptions. Take a look at this email campaign from Consumer Reports for a print subscription to Money Advisor. Consumer…