September 27, 2013

Subscription sites with hard paywalls are usually pretty good at capturing prospects email — either through a trial funnel (with save attempts) or through required registration with an email address. However, freemium and metered sites are less diligent. In fact, our 2013 Online Subscription Benchmark Report found that only 27% of 202 observed subscription sites require free users to login with an email address to view free content: The reason for this low compliance with a best…