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October 17, 2013

Case Study Lessons: Why Not Sell Advertisers on Subscription Packages?

Business Services, Business Strategy, News /

There are tried and true best practices for subscription business models, but every once in a while, a company turns the model on its head. That’s the case with IndiaProperty.com, a Web portal that sells listings for real estate properties in India. While most real estate listing sites turn a nice profit by selling listing space to sellers and construction companies, IndiaProperty has turned “advertisers” into “subscribers” by selling subscription packages for bulk listings. This is a…

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IndiaProperty.com Generates Both B2B and B2C Revenues from Its Real Estate Listings Site

Business Media and Publishing, Business Strategy, Case Studies, Consumer Media and Publishing, Data and IoT, News, Product Development, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps /

Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell subscriptions on both its B2B and B2C sides, in part because of its good fortune of launching during a boom in India’s real estate market. CEO Ganesh Vasudevan spoke to us about how the site is selling individual and group subscriptions to construction companies and real estate sellers, as well as upselling consumers into AssistedProperty.com, a search service that helps Indians living abroad vet and buy property in India. Plus, given Vasudevan’s experience with dating sites, this is a great Case Study for anyone interested in A/B test results on page design and button color, or how to maximize SEO and SEM.

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