How Do You Time Your Overlays for Email Opt-Ins?
When site-hopping on the Internet, I came across this problematic overlay on the MarketingProfs site: Now, as far as overlays go, there’s nothing really wrong with this one. It’s definitely more original with its embedded video and offer to sign up for a trial. But the problem is that it was triggered almost immediately, thus blocking me from exploring the site. Insider members know that overlays can be a powerful conversion tool, especially for newsletter sign-ups. But, like…
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