Save Time When Creating Multi-Channel Marketing Campaigns for Subscription Sales
Usually, most marketers create a marketing offer, decide which channels to execute on, assemble the creative, and then monitor execution. But this is a tremendously inefficient system, as advertising agencies have known for years. Marketers can learn a thing or two from ad agencies, who use Creative Briefs to summarize the key facts and copy for any product, and then use that one-page Creative Brief to inform all their campaigns for that product. The beauty of creating…
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