Subscription App MapMyFitness Grew 455% in 2.5 Years Before $150 Million Acquisition
Athletic clothing company Under Armour announced last week that it will be buying MapMyFitness, a freemium subscription app, for $150 million. While seasoned media professionals may look upon Under Armour as an usual buyer, the acquisition makes sense for both parties. For Under Armour, they’ve acquired “an open platform for digital fitness, a new direct sales channel, and a new way to stay present in its customers’ daily lives,” not to mention a way to stay…
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