December 10, 2013

By Minal Bopaiah Email marketing is the most cost-effective acquisition tactic for subscription sites, but six months ago, marketers began to worry that Gmail would divert their marketing messages to the Promotions tab of the new Gmail Tabs feature. Turns out they were right, but ironically, that’s not a bad thing. That’s because consumers seem to be actively searching their Promotions tab, looking for deals and opportunities to shop, according to a recent analysis by Return Path. In…

Email marketing is the most cost-effective acquisition tactic for subscription sites, but 6 months ago, marketers began to worry that Gmail would divert their marketing messages to the Promotions tab of the new Gmail Tabs feature. Turns out they were right, but ironically that’s not a bad thing. That’s because consumers seem to actively searching their Promotions tab, looking for deals and opportunities to shop, according to a recent analysis by Return Path. In its downloadable report, Return…