December 11, 2013

By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That’s why we liked this ingenious marketing tactic from Audiobooks — offering holiday gift cards for online subscriptions. This isn’t the first site to offer gift cards — we’ve seen a previous example from Skype. But what we…

While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That’s why we liked this ingenious marketing tactic from Audiobooks — offering holiday gift cards for online subscriptions. This isn’t the first site to offer gift cards — we’ve seen a previous example from Skype. But what we like about this promotion…