Axel Springer Realigns Company to Match Revenue Streams After Bild Acquires 152,000 Digital Subscribers
By Minal Bopaiah Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has attracted more than 152,000 paying subscribers online six months after rolling out BILDPlus. The company said that Bild is converting 1.1% of its monthly traffic to paying subscribers, which is on par with industry standards (see our 2013 Online Subscription Benchmark Report for more on industry benchmarks), and better than the 0.7%…
