Day: January 3, 2014

Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Industry Announcements, News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Venture capital-backed contests can be a godsend for start-up tech firms, as TechCrunch Disrupt NY winner Enigma well knows. The subscription database that makes public data more searchable won $50,000 and a massive amount of publicity back in May of 2012. But publicity is a double-edged sword. Since winning the TechCrunch content, Enigma has received 10,000 requests for a free trial of their subscription products, which combines and streamlines data from more than 100,000 sources, such…

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Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Industry Announcements, News / Minal Bopaiah

Venture capital-backed contests can be a godsend for start-up tech firms, asTechCrunch Disrupt NY winner Enigma well knows. The subscription database that makes public data more searchable won $50,000 and a massive amount of publicityback in May of 2012. But publicity is a double-edged sword. Since winning the TechCrunch content, Enigma has received 10,000 requests for a free trial of their subscription products, which combines and streamlines data from more than 100,000 sources, such as SEC filings, patent application,…

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Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch

Business Strategy, Case Studies, Data and IoT, News, Product Development, Subscriber Only, Subscription Business Marketing, Technology / Subscription Insider

In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch’s Disrupt NY. By winning that contest (and $50,000 in seed funding), Enigma’s visibility exploded, gaining the site 10,000 opt-ins for its free trial without any SEO whatsoever. In this exclusive Case Study, CEO Jeremy Bronfman spoke to us about how the site is on track to garner 7-figure revenues entirely from subscriptions, the hidden market for APIs, and the downside of massive publicity and broad appeal when it comes to conversion.

Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch Read More »

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January 3, 2014

Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch

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