January 31, 2014

By Minal Bopaiah The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told Capital. Originally, NYT allowed mobile users to view 3 free articles a day before hitting an offer page to subscribe. But starting today, the mobile app will allow users to view 10 free articles per month. However, the mobile app also allows for a free week of unlimited access…

The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told Capital. Originally, NYT allowed mobile users to view 3 free articles a day before hitting an offer page to subscribe. But starting today, the mobile app will allow users to view 10 free articlesper month. However, the mobile app also allows for a free week of unlimited access after the initial download (see screenshot below). …