Despite BuzzFeed ‘Data’, Social Media is Not the Best Source of Referral Traffic for Subscription Sites
By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content sites. Define Media Group recently debunked that myth, explaining why search traffic is still the #1 source of referral traffic for their clients, some of which include big publishers. But perhaps you’re wondering what the best traffic sources are for subscription and paywalled sites? According to our 2013 Online Subscription Benchmark Report, direct traffic…
