February 11, 2014

By Minal Bopaiah How long can you expect your annual subscribers to stick with you? Most digital subscription companies have a hard time estimating that figure since they’re early into annual subscription sales, and therefore just measure retention as the percentage of annual subscribers that renew each year. But Angie’s List has nearly 20 years in the digital subscription industry (the company was started in 1995). And the company’s most recent annual report stated that the average annual…