Alternatives to Cookies for Subscription Sites
By Minal Bopaiah I’ve written before about the importance of subscription content sites finding alternatives to cookies. For one, Europe has announced stricter laws requiring cookie notifications. Two, consumers are getting more anxious about the implications of cookie tracking and opting not to employ cookies on their browsers and devices. And three, software companies like Mozilla and Microsoft have announced plans to abandon cookies. While cookies are most often thought of as vital to ad tracking metrics…
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