Direct Traffic More Valuable to Subscription Sites than Social Media and Search Traffic
By Minal Bopaiah Subscription sites take note! Your direct traffic visitors are far more valuable to your bottom line than site visitors who land on your site via social media or search results. According to a new study by the Pew Research Center, site visitors who visit your page directly tend to spend more time on your site than visitors who arrive via social media links or search results, as the graph below illustrates. And as all…
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